MISSO

Bridging the gap between students and success

Over the course of a single semester, I had the wonderful opportunity to work with MISSO on revamping their marketing material and improving member activity while promoting resources. Within my role, I worked alongside others on promotional campaigns, developing engaging content and designing visuals that captivate.

Timeline

Jan - May 2024

Tools

Figma
Adobe Illustrator
Blender
Spline

Disciplines

Marketing
Visual Design

Branding

An organization's standing revolves around it's branding. Ranging from small scale details to large scale ideas, my goal has always been to refine and polish.

Fresh, Original Icons

One of my first goals within this role was to design the first original, recognizable and sleek icons across the organization's platform. It began with sketches on paper, replicating on digital, and refining them through feedback.

These traits give the org easily recognizable icons that have the flexibility to be used anywhere.

Innovation and Excitement

What would marketing be without a bit of experimentation?

Numbers speak for themselves

155+

Designs, Posts, and Presentations within all promotional material

70%

Increase in member outreach compared to previous semesters

#1

Record
breaking solo reel viewership

Promoting Impact

All eyes are on a brand's marketing, so it's crucial that every piece of promotion is in line with what each company personally stands for and represents

Catering to each company's branding

It only takes a few seconds to make an impression, especially towards students. That's why every post, flyer, and story made for companies stay true to their identity.

This is accomplished through consistent color palettes and unique logos, making it easily recognizable in any setting.

Local is for the world

J-Bar-M | Alumni Mixer

The first in the organization's history, MISSO partners with J-Bar-M to bring Alumni and Students together in a relaxed setting to foster networking and industry insights.

Kokee Tea

MISSO's seasonal collaboration with Kokee Tea is a favorite amongst the hundreds of members hosted, that's why flyers and posts held their branding to a new standard.